Video: Persuasion

We decided to target our video towards a student/youth audience as the ‘company’ we were crowdfunding for would be supplying our product to students initially before potentially branching out into other demographics.  There is no market currently for this product or anything like it, so we needed to come up with a fresh approach that both kept the interest of viewers as well as persuading them on our idea. Our video would be the first of a series of campaign media around this product, a lot of it would be comedic visuals, targeting the ‘meme’ generation especially. The desired action after this video is not just to donate to our company, we want our viewers to want our product too, ideally we would provide this through signup channels or some equivalent in the website directed at the end of the video. We relied heavily on humour for a persuasion technique as we felt it was the most effective to our target audience, (most young people don’t give a damn about statist...

As mentioned in our last post, Jason felt we were missing a large aspect of our persuasion premise by not speaking enough about our actual idea of saving the ferns from deforestation. Although we do briefly mention it in our 4th scene by saying "Here at freefern.com we find the perfect leafy companion for you as well as saving native plants from deforestation." Jason wanted us to add in more information about this in our final scene somehow. Jess and I felt the easiest way to do this was to just fully reshoot that scene and add in/ change the script lines. The new script lines I wrote are: "The problem is, big companies only want pine trees, that's what makes them money." "And all these little guys get hurt in the process. We want to go in and save them, giving them happy new homes with you ." "But we need your help to bring our plants to the people." These new lines should be enough to remind the viewers back to our real motive...

The weekend before hand in was our last big editing weekend. As we'd both returned from the holidays and were ready to get back into it, however unfortunately Jess got food poisoning and so this bumped back the schedule we'd planned for. Fortunately we got stuck in on Tuesday before class and managed to make most of the final adjustments we'd planned for so we were able to catch up relatively ok. Ruth: Adding in the 'Light' Something we'd mucked up while shooting but didn't notice till we got to editing, was that in our favourite take of our last scene, the light wasn't switched on. This turned out to be an easy enough fix, I just created an overlay on photoshop and brought this through to the video. Adding in the End Scene One of the first final add-ins I did was putting in our final scene using the credits effects available on premier. This was to finalise our 'persuasive' ideas by creating the final 'act' option....