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Week 6.4 Rationale

We decided to target our video towards a student/youth audience as the ‘company’ we were crowdfunding for would be supplying our product to students initially before potentially branching out into other demographics.  There is no market currently for this product or anything like it, so we needed to come up with a fresh approach that both kept the interest of viewers as well as persuading them on our idea. Our video would be the first of a series of campaign media around this product, a lot of it would be comedic visuals, targeting the ‘meme’ generation especially. The desired action after this video is not just to donate to our company, we want our viewers to want our product too, ideally we would provide this through signup channels or some equivalent in the website directed at the end of the video. We relied heavily on humour for a persuasion technique as we felt it was the most effective to our target audience, (most young people don’t give a damn about statistics
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Week 6.3 Final Video

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Week 6.2 Reshoot and Final Edit

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As mentioned in our last post, Jason felt we were missing a large aspect of our persuasion premise by not speaking enough about our actual idea of saving the ferns from deforestation. Although we do briefly mention it in our 4th scene by saying "Here at freefern.com we find the perfect leafy companion for you as well as saving native plants from deforestation." Jason wanted us to add in more information about this in our final scene somehow. Jess and I felt the easiest way to do this was to just fully reshoot that scene and add in/ change the script lines. The new script lines I wrote are: "The problem is, big companies only want pine trees, that's what makes them money." "And all these little guys get hurt in the process. We want to go in and save them, giving them happy new homes with you ." "But we need your help to bring our plants to the people." These new lines should be enough to remind the viewers back to our real motive
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Week 6.1 Final Preparation for Hand-In

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The weekend before hand in was our last big editing weekend. As we'd both returned from the holidays and were ready to get back into it, however unfortunately Jess got food poisoning and so this bumped back the schedule we'd planned for. Fortunately we got stuck in on Tuesday before class and managed to make most of the final adjustments we'd planned for so we were able to catch up relatively ok. Ruth: Adding in the 'Light' Something we'd mucked up while shooting but didn't notice till we got to editing, was that in our favourite take of our last scene, the light wasn't switched on. This turned out to be an easy enough fix, I just created an overlay on photoshop and brought this through to the video. Adding in the End Scene One of the first final add-ins I did was putting in our final scene using the credits effects available on premier. This was to finalise our 'persuasive' ideas by creating the final 'act' option.
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Week 5 Editing

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To begin with we outlined and split up all the jobs we'd need to do for editing. Ruth: overall editing (pace/ timing/ combining audio with video using L/J cuts ect), colour correction, colour grading, visual effects, cropping/fixing source video. Jess: sourcing music, sound effects, cleaning audio, fixing volume, fern logo. Ruth: One of the first things I picked up from the comments of our presentation was the lack of flow between each video. So the first thing I did was cut back the excess time on each video. Then once I'd gotten the music from jess I overlaid this onto our video and began matching up the cuts and speech to match with the base notes in the music. It was at this point I started to feel the whole piece starting to come together and feel like we were getting somewhere. Image Editing/ Colour Correction/ Grading: Once I was feeling better with the pacing I swapped over to working on the colour correction. Basically what our main problem was, wa
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Week 4 Presentation and Feedback

For the presentation on Tuesday we compiled all our footage into a video on Premier and roughly cut it so that our general persuasion and advertising was clear to the class and so we could get feedback to improve. The general feedback from the presentation was that the video and audio quality were quite good, but could be improved with more effects and editing, the video was funny but a little too relying on the jokes. With this feedback we are going to edit the video more using colour grading and colour correction as well as cropping. We are thinking of removing some of the jokes or  censoring some to make them less "out there" but still funny and coincides with the rest of the videos humour. This will also help with the pace and flow of the video which at this point is quite stuttery. With the persuasion we aim to put information at the end of the video but in an interesting way including a graphic etc to make sure that it's not boring and will actually be
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Week 3.2 Planning and Learning How to Edit

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In class this friday we learned how to colour correct and colour grade and the importance of this as a persuasion technique in videos. I kept basic notes in my book of how to do this for Jess and I to refer back to, and the ideas of how I want to apply these techniques to our own work... At the end of class Jess and I got together and discussed a new rough plan for the next few weeks. We began allocating jobs and setting a loose time frame for when we needed them completed. This is in the pic of our workbook below.
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