Video: Persuasion

This week in our own time Jess and I began researching some examples and ideas of where we might like to head with our video. Ruth: TurboTax commercial.......... I loved the use of pace and tone in the TurboTax add to entice the viewer and using the 'fear' that some people have towards doing their taxes and turning this into a visual parody of relatable childhood fears. We took some notes of how we could apply this styling into our own videos in the screenshot below: (using the fern product idea.) This TurboTax add gave me the idea to perhaps try incorporate animation in our video? If we chose the fern idea then this could be a new avenue to explore in that we could create a 'cute' relatable fern character which we could use to win our audience over. (We love how in the 'cute' Lucas the spider video below, the characters voice is used in conjunction with visual animation style to completely change how the audience sees a normally unemotive or in this...

Group brainstorming ideas of potential product ideas in class. (Favourites highlighted) After this class Jess and I got together and discussed our favourite ideas and where we want to continue researching from this point. We decided to focus on two main ideas- a humour orientated dating app remake that featured the ability to distinguish a random passerby on the street by linking them to potential dating site profiles as you go past. Our second idea was to do an actual crowdfunding video for a mutual friend of ours who wants to start saving native ferns and trees from local wellington forestries as when the pines are harvested all the surrounding flora gets wiped out. His plan was to approach the local council and companies like Bunnings and the warehouse for funding while partnering with universities to provide free native houseplants for students.  At this point we think both of these ideas have good cinematic potential so over the next few days we plan on e...